The Lime flavor category as a whole, dropped from 15% (2019) to. The decline of citrus flavor is seen across the entire hard seltzer category. Though White Claw Natural Lime is the third most represented product in market share, its lost 8.3 share points since 2019. The citrus flavor segment has experienced a steady decline in popularity since 2019. High Noon's tropical flavors (Pineapple and Watermelon) drove its growth, appealing to bar operators and consumers with the seltzer's brand position of "real vodka + real fruit juice." Truly's growth has come through its Lemonade product line, led by its Strawberry Lemonade offering and successful launch of its Punch line of products. It is better to eat nutritious low-carb foods so you can achieve a healthy weight loss on keto. You may still reach ketosis and lose weight with dirty keto, but it might also lead to health problems in the long run. Dirty Keto is a common label for low-carb foods with unhealthy ingredients. High Noon saw the largest gain of share points year-over-year, growing by 6.3 points in the first six months of 2021.īackbar data shows that High Noon and Truly's market gain has been driven by new, innovative product releases. White Claw Cranberry Hard Seltzer Surge is low in net carbs but it should still be avoided on keto because it contains sugar. The top five hard seltzer brands in Backbar are White Claw (45%), Truly (17.4%), High Noon Spirits Company (10.4%), Bud Light Seltzer (10%), and Bon & Viv (1.28%).